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Hyundai Motor is now the world’s 35th biggest brand according to the latest rankings published by global brand specialists Interbrand, overtaking four other renowned brands in the past year.
Despite yet another challenging year for the automotive industry, Hyundai Motor’s global brand value increased 11.1 per cent to reach $12.55bn. The Korean company also moved up one place to sixth in the global automotive industry top 10 brands.
Hyundai Motor maintained global sales at five million units, helped by successful launches of its Creta, Sonata and Tucson models, while reinforcing the uniqueness of the Hyundai and Genesis brand identities.
Hyundai is now pushing ahead with electrified IONIQ models, high-performance Hyundai N cars and future-mobility focused Project IONIQ moving the brand into new automotive spaces.
Wonhong Cho, executive vice president of Hyundai Motor Company, said: "The car-ownership model may become obsolete within a matter of years, therefore we simply can’t limit our vision to eco-friendly vehicles.
"To maintain our rate of growth as a global brand we must rethink the traditional business model and not just see ourselves as a transportation company, but also a mobility service provider. With Project IONIQ we will address this new paradigm and further Hyundai Motor’s standing as one of the world’s most valuable brands."
